The Most Common B2B Influencer Marketing Strategies Are Listed Here

B2B influencer marketing allows companies to connect with their target audience more authentically and engagingly, unlike traditional advertising strategies that struggle to resonate with B2B leaders who rely on believable data and friend recommendations.

B2B brands can leverage their followers’ trust and authority by partnering with industry-validated influencers. This strategy enhances their message and establishes significant connections with potential clients. B2B marketers are employing specific tactics to maximize the impact of these collaborations.

B2B influencer marketing has gained significant adoption, with 75% of B2B businesses using influencers in their campaigns. Understanding the collaboration between brands and influencers is crucial, as our agency has partnered with brands to create numerous campaigns and strategies, providing insights into the most popular B2B influencer marketing tactics.

top B2B influencer marketing tactics

B2B advertisers are shifting their influencer campaigns to various channels and stages, with social media and video content emerging as the top engagement strategies, as per Top Rank’s 2023 B2B Powerhouse Advertising Report.

B2B influencer marketing tactics

The strategic foundation for your program, including influencer identification, relationship-building, goal-setting, and measurement, is crucial for successful collaborative campaign tactics. For more information, refer to our comprehensive guide.

Social Media Influencer Content

Social media is the primary channel for B2B influencer marketing strategies, with half of marketers valuing heightened engagement rates on these platforms as the most valuable opportunity, despite the challenges of organic reach and engagement on competing platforms.

As part of your social media strategy, you may use the following strategies to engage influencers:

  • Expert insights: Create text or visual content for your feed that highlights viewpoints from people in your influencer network who are experts in their respective fields. Your thought leadership gains more credibility and effect when they are included.
  • Influencer mentions and tagging: Your image’s permeability and popularity inside the influencers’ online social media circles can be improved by regularly tagging and @mentioneing them.
  • Influencer takeovers: Give influencers the opportunity to take over your brand’s social media accounts for a few hours, a day, or even an entire night. Prior to giving over control, be sure that the values are in agreement.
  • Influencer marketing of goods, features, or resources: When influencers talk about or assist in showcasing your business’s services, it gives audiences fresh viewpoints and can draw attention to the value proposition. One excellent example is a social media “unboxing” campaign.
  • Employee advocacy: Pay attention to how your staff members and internal expertise may impact your marketing plan! Encouraging and rewarding them for becoming genuine social media advocates may have a big impact.
As per Sprout Social, influencer marketing is the most lucrative possibility for 50% of marketers in terms of higher social platform engagement rates.

Working together for industry presentations with influencers

LinkedIn’s B2B Marketing Benchmark report highlights events as the top marketing strategy for B2B leaders. Speaking at conferences or industry events provides direct access to an attentive audience, while integrating influencers into presentations can increase impact and reach, potentially fostering growth.

Influencer videos that are recorded or streamed live:

Video marketing and influencer marketing are intertwined, with 65% of buyers using YouTube for purchase decisions, according to a Gartner study. Producing live or recorded video content with influencers offers an immersive experience that can be repurposed across various channels and formats.

Webinars, interviews, podcasts, or other interactive content

Influencer marketing initiatives create a sense of community by utilizing interactive content to unite the brand, influencers, and audience around common challenges or interests. Techniques like candid interviews with experts or panel discussions with open Q&A draw the audience closer to the experience. Podcasting is another engaging content marketing strategy that integrates influencers.

Blogging with B2B influencers

Blogs are crucial for driving organic traffic to a company’s website, and incorporating influencers into your blogging strategy can help achieve this. Influencers can promote posts, improve search performance, and provide unique insights from experienced experts.

This differentiates content from AI and aligns with Google’s E-A-T quality-rating guidelines. Incorporating B2B influencers into your blog through guest posts, quotes, and round-ups is an easy win, and the fact that only 28% of respondents use blogging as an influencer marketing tactic highlights this opportunity.

Influencer Marketing: Versatile and Essential

Influencer marketing in B2B techniques is diverse, but the problem lies in the endless possibilities due to evolving content consumption preferences and digital channels. To succeed, a test-and-learn methodology based on thorough audience research and influencer capabilities is crucial. This approach allows for ongoing innovation and refinement of the tactical repertoire, ensuring effectiveness and adaptability in the ever-evolving landscape of influencer marketing.


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